There is a concept in the art of selling, that selling the benefit works better than selling the product. Theodore Levitt a Harvard Business School Marketing Professor is known for a quote which goes, “People don’t want to buy a quarter inch drill. They want a quarter inch hole.”

What does this have to do with Christianity?

Well, Paul writes in Romans 15:2, “We should help others do what is right and build them up in the Lord.” In my words, we need to help people become more faithful and active Christians.

This means we need to help them choose to do the things that strengthen their faith in Jesus, and their connection and walk with God; prayer, worship, study, faith, hope, love, and service. To do this we should take a lesson from the sales and marketing world, and show them the benefit in terms of peace, joy, and hope that a faithful and active Christian life offers.

Dear Lord, we are your messengers here on earth, give us the motivation and initiative to help build up others faith, inviting them to worship and bible study, following your lessons and demonstrating the joyful Christian life through our own lives. In Jesus’ name we pray. Amen.