There is a concept in the art of selling, that selling the benefit works better than selling the product. Theodore Levitt a Harvard Business School Marketing Professor is known for a quote which goes, “People don’t want to buy a quarter inch drill. They want a quarter inch hole.”

What does this have to do with Christianity?

Well, Paul writes in Romans 15:2, “We should help others do what is right and build them up in the Lord.” In my words, we need to help people become more faithful and active Christians.

This means we need to help them choose to do the things that strengthen their faith in Jesus, and their connection and walk with God; prayer, worship, study, faith, hope, love, and service. To do this we should take a lesson from the sales and marketing world, and show them the benefit in terms of peace, joy, and hope that a faithful and active Christian life offers.

Dear Lord, we are your messengers here on earth, give us the motivation and initiative to help build up others faith, inviting them to worship and bible study, following your lessons and demonstrating the joyful Christian life through our own lives. In Jesus’ name we pray. Amen.

Paul writes in Colossians 4:5,6, “Make the most of your chances to tell others the Good News. Be wise in all your contacts with them. Let your conversation be gracious as well as sensible, for then you will have the right answer for everyone.” TLB

At first we might think that this text is referring only to our conversations with those who have not yet heard the “Good News,” but I think it is also applicable when speaking with others who have heard and have accepted Jesus. None of us have all the answers, and many of our Christian brothers and sisters may need to hear something that we have learned in the course of our Christian walk. So let us be wise, gracious and sensible in discussing the good news with everyone. We may have just the right answer to someone’s question.

Dear Lord, help us make the most of the opportunities you place in our paths to share the Good News of your love and salvation with others. Help us also remember to choose our words wisely, and be gracious and sensible to all; those who are missing your salvation, and those who are already in their walk with you. In Jesus’ name we pray. Amen.

Do you ever wonder what it must be like for the children of incredibly wealthy people? Not the ones with lots of social problems that we read about in the tabloids, but those in stable homes but with tremendous resources. Do you think it changes their view on their lives, knowing they have a significant inheritance that will be theirs one day?

Peter writes about our inheritance in 1 Peter 1:3-5, saying, “All praise to God, the Father of our Lord Jesus Christ. It is by his great mercy that we have been born again, because God raised Jesus Christ from the dead. Now we live with great expectation, and we have a priceless inheritance—an inheritance that is kept in heaven for you, pure and undefiled, beyond the reach of change and decay. And through your faith, God is protecting you by his power until you receive this salvation, which is ready to be revealed on the last day for all to see.”

Dear Lord, what peace and joy it can be for us knowing that you are protecting us with your unimaginable power while we live our lives, knowing we have an inheritance waiting for us with you. In Jesus’ name we pray. Amen.

One of the complexities of Christianity is addressing sinful behavior. Some people make it a high priority to point out the sinful behavior of others, and that pushes people away. On the other side, some people don’t want to “judge” others, so are reluctant to address other’s sinful behavior.

In Ephesians 4, Paul is explaining how great it will be when the people of the church grow in their faith and knowledge and become “mature in the Lord.” What he writes in Ephesians 4:15 struck me as the way we should handle difficult conversations as Christians, “Instead, we will speak the truth in love, growing in every way more and more like Christ, who is the head of his body, the church.”

“Speak the truth in Love.” If only we could have this discipline to hold fast to right and wrong, the truth, but share and communicate with love and grace.

Dear Lord, you show us how to speak the truth in love through Your life in the Bible. Help us learn from the lessons, and show love to all, but never compromise our conviction and faith. In Jesus’ name. Amen.

Most of us know the story of the farmer spreading seed in Matthew 13, where some of the seed fell on the path, some on shallow soil, some among the thorns, and some on fertile ground.

In Matthew 13:22 Jesus explains the meaning of the seed that fell among the thorns, saying, “The seed that fell among the thorns represents those who hear God’s word, but all too quickly the message is crowded out by the worries of this life and the lure of wealth, so no fruit is produced.”

I think this situation affects many of us in the developed world. We may have been brought up Christian, possibly attending church regularly, but today, there are too many “important” things going on for us to “produce fruit.”

The amazing prosperity in our world has built powerful temptations that make it difficult to prioritize the time to study the word, attend Bible studies and church services. When we are not involved, we are unlikely to witness, invite others to worship, and most sadly, as parents we may be the ones who break the chain of connection to the peace, joy, hope, and Salvation of Christianity for our families.

There is hope! Every day is a new day. Take one step, Say a prayer, Read the New Testament, Listen to a good bible teacher on TV or the Radio, Find a Church home, and re-plant yourself in fertile soil so you can produce fruit.

Dear Lord, You know the challenges and temptations we face trying to prioritize you in our lives. Give us the strength to overcome these temptations so that we can re plant ourselves into the fertile soil and produce fruit. In Jesus’ name we pray. Amen.