There is a concept in the art of selling, that selling the benefit works better than selling the product. Theodore Levitt a Harvard Business School Marketing Professor is known for a quote which goes, “People don’t want to buy a quarter inch drill. They want a quarter inch hole.”

What does this have to do with Christianity?

Well, Paul writes in Romans 15:2, “We should help others do what is right and build them up in the Lord.” In my words, we need to help people become more faithful and active Christians.

This means we need to help them choose to do the things that strengthen their faith in Jesus, and their connection and walk with God; prayer, worship, study, faith, hope, love, and service. To do this we should take a lesson from the sales and marketing world, and show them the benefit in terms of peace, joy, and hope that a faithful and active Christian life offers.

Dear Lord, we are your messengers here on earth, give us the motivation and initiative to help build up others faith, inviting them to worship and bible study, following your lessons and demonstrating the joyful Christian life through our own lives. In Jesus’ name we pray. Amen.

Then Jesus said, “Come to me, all of you who are weary and carry heavy burdens, and I will give you rest. Take my yoke upon you. Let me teach you, because I am humble and gentle at heart, and you will find rest for your souls. For my yoke is easy to bear, and the burden I give you is light.” Matthew 11:28-30 NLT

How often we get frustrated and beaten down by the challenges of life; whether we are trying to get ahead by working and going to school, a stay at home parent trying to keep children on track, house organized, spouse happy, and personal sanity, a single parent trying to provide for and raise children at the same time, one challenged by trama, addictions, or personal tragedies, an executive or professional with a hectic schedule competing with family priorities.

I think what Jesus was telling the crowd, and is trying to tell us, is to look to Him and place our confidence and faith in Him; He will help us have peace amidst life’s challenges.

Dear Lord, help us remember that You love us, like a caring parent with outstretched arms waiting for us to come and find comfort and security. In Your name we pray. Amen.

It is not difficult to do enough to get to Heaven.

It is impossible.

This is a bit of a play on words, but it is clear that we don’t “do” anything to be saved. God is the doer, he saves us by his grace through our faith in Jesus Christ, we cannot save ourselves.

I am reemphasizing this truth because I have what may be a slightly different perspective on the story of the rich man that is recorded in Matthew 19, Mark 10, and Luke 18. In the story, a rich man comes to Jesus and asks what he must do to inherit eternal life. The man said he had obeyed all the commandments since he was a child. Jesus tells him, “go and sell all your possessions and give the money to the poor, and you will have treasure in heaven. Then come, follow me.” Jesus then tells his disciples that it is harder for a rich person to enter the Kingdom of God than for a camel to go through the eye of a needle.

What I see in this story is that Jesus told the rich man, and is telling us, to follow him as our first priority, and put everything else below. The reason it is more difficult for a rich person is the common tendency to rely on riches as their “god.” Their riches are what they rely on to solve their problems, make them happy, and give them peace and security. It is also what they often spend their time and energy thinking about. It doesn’t take a lot of riches to fall into this trap.

Dear Lord, it is not only difficult for the rich man, but also for us to rely on you more than ourselves and our money. We often believe intellectually that you are there with unlimited power to save and support us, but we don’t always put this belief into practice. Help us remember to put our trust in you. In Jesus’ name we pray. Amen.

There is an account in 2 Kings 5 about the leader of the army of Aram named Naaman who had leprosy. The king of Aram heard there was a prophet, Elijah, in Israel who could heal diseases. The king thought so highly of his commander that he sent 750 lbs of silver and 150 lbs of gold, worth $5+ million in today’s dollars to the king of Israel asking him to heal his commander.

This very important man came to Elijah’s house with his entire entourage, and expected to see Elijah, but Elijah sent a messenger to meet him instead. The messenger relayed Elijah’s simple instructions for Naaman to wash seven times in the Jordan River to be healed of his leprosy.

This would be like a celebrity entertainer or famous business executive with a incurable disease showing up for an appointment at the Mayo Clinic or John’s Hopkins University and being met by a clerk with message to pick up some over the counter medication at the pharmacy. Obviously Naaman was surprised and offended by the response and was about to leave when one of his men said, in 2 Kings 5:13,14, ” “Sir,if the prophet had told you to do something very difficult, wouldn’t you have done it? So you should certainly obey him when he says simply, ‘Go and wash and be cured!’” So Naaman went down to the Jordan River and dipped himself seven times, as the man of God had instructed him. And his skin became as healthy as the skin of a young child, and he was healed!”

Just like Naaman, we need to trust God’s power first. Though He may work through means of science and medicine, as Proverbs 3:5 says, “Trust in the Lord with all your heart; do not depend on your own understanding.”

Dear Lord it is so often difficult for us to simply trust that you will take care of us. We agonize over exactly what to pray for and how we want you to answer. Help us just give our concerns over to you and trust in your power. In Jesus’ name. Amen.

I do not speak much French, (almost none) however, I ran across this expression and think it is a wonderful concept and description. Joie de Vivre (pronounced; zhwä-də-ˈvēvr) is defined as “a delight in being alive”

I think Psalm 36:7-9 conveys a similar idea, and attributes the cause of this joy for living to a relationship with God.

It says “How precious is your unfailing love, O God! All humanity finds shelter in the shadow of your wings. You feed them from the abundance of your own house, letting them drink from your river of delights. For you are the fountain of life, the light by which we see.”

God is the source of of our Joie de Vivre. When we put our faith and trust in him, we can have a lighter heart and the Peace and Joy God offers.

Dear Lord, thank you for the Peace and Joy you give when we release our burdens to you and live in your “fountain of life.” In Jesus’ name we pray. Amen.